Muse acts as a shopping and discovery companion, letting users investigate products and compare prices across Shopee and Lazada, while GrabMart and Grab Dine Out connections assist with grocery planning and dining, and ShopBack offers cashback on shopping, travel, and in-store dining.

In shopping mode, Muse can recommend products on Shopee and compare options, including finding a universal travel adaptor under SG$25.

Muse connects with multiple partner platforms—Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com, Lazada—and lets users research products, compare prices, plan groceries, explore travel, and access deals through a conversational interface.

Meta’s Muse expansion includes onboarding small businesses by integrating Instagram professional accounts, Facebook Pages, and Meta ad accounts, continuing a model of free core use with paid tiers for heavier engagement.

Users can link Gmail, Google Calendar, and Instagram to manage emails, schedules, and saved content, enabling integrated task handling.

Nicole Tan, Meta Singapore managing director, describes Muse as a personal agent that makes everyday life easier by connecting users with familiar brands and services.

Muse Secure VM secures data and credentials, with passwords and payments kept out of the agent’s view and users controlling service access; sensitive actions prompt user confirmation.

Users control what information and services Muse can use, with the agent operating inside Muse Secure VM to isolate account data and credentials.

Meta emphasizes safety and privacy: Muse runs on Muse Secure VM to securely store data/credentials, keeping passwords and payment methods hidden from the agent, and requiring user confirmation for sensitive actions.

Muse launched in Singapore, offering tools to manage email, organize schedules, and research purchases through connected services, with availability on iOS, Android, and muse.ai and a mix of free use plus paid subscriptions for advanced features.

Muse is accessible on iOS, Android, and muse.ai, with AI glasses support to be announced later; basic features are free while subscriptions unlock more capabilities.

The Singapore launch marks Meta’s regional rollout of the personal AI agent, expanding beyond a chatbot to task-oriented assistance.