A year-long global collaboration launches between ANUA and Netflix's KPop Demon Hunters, blending K-pop storytelling with next-generation skincare and youth culture.

The February rollout centers on glow, protection, and recovery with products like Ceramide Barrier Collagen Mask, Vita Brightening Collagen Mask, Ultra-Thin Spot Cover Patch, a Derpy Tiger Acrylic Key Ring as a gift with purchase, and a Sunscreen lineup including Zero Cast Moisturizing Finish, Invisible Matte Finish, and Invisible Glow Finish Stick.

Sun care products debut in February and include specialized sunscreens, with Acne Patch available in February in a standard box and a collectible case releasing in March.

The February launch also features a full lineup of glow and recovery products, including masks and a patch, complemented by a gift-with-purchase item.

The collaboration unfolds in multiple phases through 2026, starting with spring storytelling and a main April–June campaign focused on sun care, followed by a fall moisturizer push, holiday sets, and a winter Holiday Editions/Advent Calendar with limited-edition bundles and exclusive photocards.

The Netflix project centers on demon-hunting K-pop stars, tying into the collaboration with ANUA through its storytelling angle and fandom engagement.

In the U.S., the rollout begins February 1 across Ulta.com, Amazon, Anua.com, and TikTok Shop, with a nationwide in-store launch at about 1,500 Ulta Beauty locations on February 15, including a grab-and-go Honmoon Mask in-store and limited-edition bundles online.

The U.S. launch plan emphasizes a phased rollout paired with in-store accessibility and online bundle options.

ANUA is a Korean skincare brand established in 2019, highlighting natural and dermatological ingredients, sustainability, and formulas suitable for all skin types.

The brand emphasizes ingredients like heartleaf, peach, green lemon, and birch, reflecting its eco-conscious approach and broad skin-solution focus.

The partnership is positioned to become a year-end cultural moment through large-scale PR, influencer partnerships, and digital activations, with ongoing emphasis on skincare and sustainability.

KPop Demon Hunters is a Netflix film created by Maggie Kang and Chris Appelhans, featuring K-pop stars HUNTR/X who fight demons while engaging with fans, produced with Sony Pictures Animation.