NRL is entering critical broadcast negotiations beyond 2027, aiming to capitalize on higher viewership and expanded assets to secure favorable terms amid a shifting TV landscape.

ARL Commission chairman Peter V’landys states rugby league is Australia’s and the Pacific’s top sport, noting a record operating surplus of 64.8 million in 2025 (up from 62.3 million in 2024).

Total viewership rose 9.5 percent, and the 2025 NRL grand final drew a record 4.55 million viewers across Australia’s three largest cities.

The NRL posted a record 2025 revenue of 845.6 million, up about 101 million from the previous year, underpinned by a 20 percent rise in net assets.

The league unveiled an expansion plan that would see Perth Bears enter the NRL Premiership in 2027 and Papua New Guinea Chiefs join in 2028, signaling continental growth and broader community engagement.

Participation surpassed 1 million for the first time, with more than 200,000 players taking part in recreational formats like touch and beach football, highlighting growth beyond professional play.