NWSL Announces Ambitious Expansion to 18 Teams by 2028 Amid Media Deal and Franchise Growth

March 11, 2026
NWSL Announces Ambitious Expansion to 18 Teams by 2028 Amid Media Deal and Franchise Growth
  • The league plans to expand to 18 teams by 2028 as part of aligning with a forthcoming media rights deal and to give new clubs a longer runway.

  • NWSL chief says expansion will be a rolling process with no fixed deadlines, prioritizing each franchise’s readiness.

  • Atlanta was awarded the 17th franchise, owned by Arthur Blank, targeting a 2028 start and a record expansion fee of $165 million.

  • The previous expansion round drew bids from Cincinnati and Cleveland, signaling broad regional interest.

  • Houston Dash are back on the market after talks with RHP Group stalled, with relocation described as a last resort.

  • Relocation is viewed as a final option for the Dash amid ongoing franchise stability questions in certain markets.

  • Abby Wambach has weighed in on the growth of the women’s game in relation to 2027 World Cup roster preparations amid the sale talks.

  • The 2026 season will be planned around the men’s FIFA World Cup in North America, including hosting the Challenge Cup in Columbus during the tournament and possible July 4 weekend games to maximize viewership.

  • The expansion plan sits within a broader push to grow the league’s footprint, competitiveness, and market presence.

  • Two teams will relocate some home games due to World Cup venues, moving games to Pawtucket and Spokane as a side effect of expanding reach.

  • Interest from multiple groups includes Haslam family-backed efforts in Columbus, with about a dozen prospective ownership groups in consideration for future expansion.

  • The league is weighing a fall-to-spring calendar but has not finalized changes; it will coordinate with MLS and national teams, and expects scheduling impacts from the 2029 international calendar.

Summary based on 12 sources


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