The integration positions Sora to compete with text-to-video tools from Meta and Google, reflecting a broader push into multimodal AI beyond text.

Sora’s usage declined notably by early 2026, with January installs down about 45% month-over-month and reduced spending, leading to its removal from Apple’s top 100 U.S. App Store apps (with a similar drop on Google Play).

Industry implications include reshaping content production workflows for marketers, educators, and creators, with AI-driven video production becoming more accessible and faster.

The integration is anticipated to influence AI stock dynamics and competition, boosting demand for AI infrastructure, cloud services, semiconductors, and creative platforms as multimodal capabilities expand.

Reuters could not immediately verify The Information’s report, and OpenAI did not respond to comment requests outside regular hours.

OpenAI likewise did not respond to comment requests outside regular business hours.

The Information’s report could not be independently verified by Reuters at the time of publication.

The integration aims to broaden access to high-quality video creation, potentially lowering barriers for education, business, and individual creators, while driving engagement and potential revenue through premium features.

OpenAI plans to embed Sora, its AI video tool, directly into ChatGPT, allowing users to generate AI-made videos within the chat interface while keeping Sora available as a standalone app.

The Information is reporting on strategic shifts at OpenAI, outlining potential timeline and competitive implications, though exact details remain unspecified in the excerpt.

The move signals OpenAI’s broader effort to boost engagement and growth in ChatGPT, which could alter its cost structure and user base.

Regulatory and ethical considerations are highlighted, including safeguards against deepfakes and the need for policies as AI-generated video content becomes more widespread.