A longitudinal study of Miraval guests found that two-thirds reported reduced stress during their stay, with 62% still noting lower stress 60 days after departure, and an overwhelming 95% reported a sense of belonging, with over 70% forming new meaningful connections on site.

The research shows shifts in mindfulness, awareness, and self-efficacy that persisted beyond the retreat, indicating enduring benefits.

The study tracked 266 guests pre-stay, with 176 completing two-week and 60-day follow-ups, using the Healthy Minds Framework and offering incentives such as a $500 resort credit.

Marxer warns that authentic experiences are crucial for positive wellness outcomes, cautioning new entrants to ensure authenticity in offerings.

Simon Marxer, Miraval’s VP of spa and wellbeing, says the data validate the brand’s long-held beliefs and demonstrate the value of empirical evidence in wellness claims.

Marxer notes his own equine experience influenced his joining Miraval in 2007, highlighting equine therapy as foundational to the program.

The release frames Miraval and Humin within a broader rise in sustainable wellbeing amid burnout and loneliness, citing Deloitte, McKinsey, and Harvard for context.

The study provides third-party validation for luxury travel advisors, offering a concrete basis to recommend Miraval to clients seeking well-managed wellness experiences.

Full findings are available through Miraval and Humin case studies, with a note that the wellbeing study is not a substitute for professional advice.

The article links to the full research findings, Humin case studies, and Miraval’s wellbeing study page for readers to explore further.

Quotes from Miraval and Humin executives emphasize collaboration as elevating research standards and delivering actionable, science-based measurements of wellbeing benefits.

Leadership quotes highlight the partnership’s goal of elevating hospitality research standards and providing data-driven insights for immersive wellness experiences.