A WA-focused set of special Home and Away episodes is airing tonight across Australia and in 50 international markets, showcasing Western Australia’s beaches, wilderness, and distinctive landscapes to inspire tourism.

Industry stakeholders, including Coral Coast’s David O’Malley and Bullara Station’s Edwina Shallcross, say the show’s exposure could drive future bookings and frame WA as an authentic outback experience, though current accommodation capacity remains a constraint.

The episodes feature the return of Brax and Ricky and were filmed across iconic WA locations such as Elizabeth Quay, Coral Coast, Ningaloo Coast, Coral Bay, Charles Knife Canyon, Yardie Creek, Turquoise Bay, and Shot Hole Canyon, with Bullara Station serving as a base.

Economically, UK visitors to WA totaled about $384 million in the year ending September 2025, reflecting a strong potential impact as exposure and interest rise.

In the year ending September 2025, over 140,000 UK visitors contributed roughly $384 million to WA’s economy, underscoring the value of international exposure for tourism.

The WA special trip includes filming at Bullara Station and locations such as Elizabeth Quay, Coral Coast, Ningaloo Coast, and Yardie Creek, highlighting WA’s coastline and rugged experiences.

Tourism Minister Reece Whitby frames the program as a cost-effective, global promotion that inspires travel without traditional advertising costs.

The WA government supported filming in WA to showcase tourism potential, aiming to boost UK visitor numbers and overall tourism spending.

WA’s UK market is its largest international feeder for visitors, and the WA episodes seek to convert interest into actual travel.

The project aligns with the Cook Government’s economic diversification strategy to attract tourism, generate visitor spend, and support local jobs and businesses.

Home and Away remains Australia’s longest-running drama, drawing about one million viewers per episode, with Brax and Ricky’s return anticipated to lift viewership further.

Beyond Home and Away, the Coral Coast hosts Stan’s Whale Shark Jack, signaling broader film tourism activity and promotional benefits for WA.