There is cross-party support for gambling reform, though some Labor MPs have voiced frustration over action and communication delays.

Legislation to implement these changes is slated to begin in Parliament in May, with reforms taking effect from the start of 2027.

Officials hint that more details will follow as the rollout is refined and policy work continues.

Australia is moving to crack down on gambling advertising, with reforms capping TV ads at three per hour between early morning and early evening and banning gambling ads on radio during school drop-off and pick-up times, while online ads would require users to be over 18 and logged in, with an opt-out option.

Prime Minister announces this long-delayed crackdown to reduce the link between children and sports wagering, signaling a major shift in policy.

A broad ban will extend beyond ads to remove celebrity and sports figure endorsements, and to block gambling ads on sports venues and on players’ or officials’ uniforms.

The plan emerged after pressure from opposition, independents, civil society groups, and a key report by late Labor MP Peta Murphy, with implementation details negotiated over time.

The reforms, set to take effect in 2027, aim to curb gambling-related public health costs, with estimates of about A$34 billion in annual harms cited.

The package also addresses online lottery products, match-fixing, offshore sites, BetStop expansion, and enhanced gambling-harm counseling as part of a broader strategy.

Advocacy groups argue the reforms don’t go far enough, pushing for a full web and broadcast ban and a national regulator.

Prime Minister plans to table a formal response to the Murphy report when Parliament returns in May, coinciding with the budget day.

Industry groups warn the measures could be draconian, potentially harming sport, racing, and broadcasting funding and jobs.