GetUp.’s anti-Hanson push centers on exposing Pauline Hanson’s ties to Donald Trump and billionaire Gina Rinehart, while challenging her claim to stand with ordinary Australians by scrutinizing her voting record on health care, pensions, child care, and corporate tax cuts.

The campaign argues that soft One Nation voters could shift away when confronted with Hanson’s associations with Trump and wealthy backers and with her party’s benefits and corporate tax policy.

A by-election in Farrer on May 9 will pit One Nation against the Liberal Party, the National Party, and a Climate 200-backed independent, Michelle Milthorpe, in a four-way race.

Labor and Coalition figures point to a dip in One Nation’s primary vote to about 22% in April, signaling possible momentum fatigue for the party.

GetUp has raised over $400,000 for its anti-Hanson campaign and is expanding its national membership, with focus in regions like Albury, Griffith, Barooga and Deniliquin.

The fundraising supports the Farrer by-election effort, with resources earmarked to counter Hanson’s bid in New South Wales.

GetUp plans to spend at least $600,000 on the campaign, deploying ads across billboards, TV, radio and digital platforms to link Hanson with Trump and the Iran war.

Advertising will emphasize Hanson’s alignment with Trump-era policies to influence regional voters in the Farrer by-election.

Barnaby Joyce has attributed One Nation’s electoral hurdles to negative press over past employment controversies and downplayed GetUp.’s influence, while maintaining relative polling strength against the Coalition.

The campaign argues that Trump-aligned policies have driven up petrol and farm input costs, positioning Hanson’s stance as central to local economic pressures.

Hanson publicly endorses Donald Trump and has praised his leadership, signaling alignment with Trump-era policies and deeper involvement in regional/global issues.

Milthorpe contends she may be outspent by ads linking Hanson to Trump and presents herself as an alternative to the Hanson-led bloc’s corporate backers.