FC Barcelona names WhiteBIT as Official Cryptocurrency Exchange Partner for the men's, women's, and basketball teams, with joint collaboration across the Barçà Innovation Hub to drive innovation in sport and digital finance.

The card skin blends WhiteBIT Nova functionality with Barcelona visuals and will unlock future partner advantages for fans.

The partnership extends for five years through 2030, aiming to accelerate global innovation, fan engagement, and digital finance initiatives across the club.

Building on a three-year track record of bringing Web3 into real-world utility, the agreement expands joint initiatives in fan engagement, education, and digital activations within the club’s ecosystem.

The collaboration seeks to scale existing Web3 initiatives into longer-term, integrated projects that sit at the core of the club’s ecosystem, serving as a model for real-world crypto utility.

Overall, the alliance leverages a three-year Web3 track record to broaden real-world crypto utility within Barcelona’s ecosystem.

The partnership aims to turn crypto into a practical, everyday tool for millions of fans through programs in fan engagement, digital education, and interactive experiences.

It shifts from visibility to execution, developing real-world crypto applications scalable across the sports industry.

The move marks a step toward broader crypto adoption in mainstream sports and fan ecosystems.

FC Barcelona’s CEO Manel del Río and WhiteBIT founder Volodymyr Nosov stress strategic value and mass adoption of crypto via innovative, everyday-use experiences.

Barcelona frames the renewal as a sign of strengthening alliances with globally leading companies and the growing potential of the crypto sector.

Executives underscore the partnership’s strategic value: Barcelona seeks a global tech and crypto leader, while WhiteBIT emphasizes bringing crypto to everyday life and mass adoption.