The tribunal specifically found that concerns about cultural identity, impact on independent businesses, or the healthiness of food were not valid planning grounds for the decision.

Council and resident worries about delivery traffic, pedestrian safety, rooftop equipment visibility, and potential safety/privacy issues were deemed irrelevant to permit denial.

In a landmark ruling, Victoria’s Administrative Tribunal clears McDonald’s to proceed with a 24/7 restaurant at 323 High Street, Northcote, overturning Darebin City Council’s prior zoning denial.

VCAT ruled the council cannot block the application on grounds related to McDonald’s corporate practices, health impact, or alignment with the street’s vibe.

Local petition against the development drew more than 11,000 signatures, underscoring fears it could overshadow the street’s charm and community spirit.

Darebin City Council did not provide a comment within the article.

McDonald’s notes the Northcote store will be locally owned and run by a franchisee, with about 100 construction jobs and 100 ongoing local positions expected.

High Street is known as a trendy corridor, previously recognized by Time Out as among the world’s coolest streets, fueling debate over franchises versus local businesses.

The restaurant is planned to open later in the year, with Darebin City Council seeking a response to the decision.

Darebin Council had previously refused the planning application in November, citing concerns about fitting the area’s character amid a large petition.

Residents and small-business advocates warned the McDonald’s could divert customers from independents and alter the street’s character.

Supporters argue the site had been vacant and unsafe, and a 24/7 McDonald’s would restore the building, improve surveillance, and activate the area.