Growers have already adjusted planting schedules due to rising costs and uncertainty, risking reductions in fresh Australian-grown produce if prices aren’t raised.

Coote cautions that without viable farmgate prices and government prioritisation of inputs, planting schedules and future fresh Australian vegetable supply are at risk.

Industry warns that without higher compensation to growers, the tradition of the ‘Great Australian Salad’ could become a luxury due to supply constraints.

The push calls for genuine, evidence-based price increases from supermarkets and prioritized government support for critical inputs.

Australian vegetable growers, led by Ausveg, are urging major retailers to raise farmgate prices to offset rising costs from fuel, freight, and fertilisers.

Industry voices warn of a potential ‘silent epidemic’ if domestic supply declines, as cheaper imported frozen produce could dominate the market.

Ausveg CEO Michael Coote warns that escalating Middle East conflict is driving unprecedented overheads that could threaten the local vegetable industry’s viability.

Retailers acknowledge supplier requests for price increases, with Coles and Woolworths negotiating these adjustments while weighing supplier viability, transport costs, and consumer affordability.

Ausveg and partner groups have been engaging with major retailers to secure evidence-based price increases amid ongoing system-wide cost pressures.

Industry context notes that price adjustments may be necessary to reflect market conditions, including fuel levies and volatility in fresh-food pricing, with comments from retailers that price competitiveness remains but adjustments are understandable.

Woolworths says it aims to balance supplier viability with customer affordability, while industry observer notes that fuel levies and other adjustments are becoming unavoidable.