Source Fashion is launching the first Vietnamese Pavilion at its July 2026 edition in Excel London, positioning Vietnam as a strategic, high-value sourcing partner for the UK market.

The event will be hosted at Excel London from July 7–9, 2026, and will expand to include additional international pavilions as registration opens.

A Vietnamese Textile and Apparel Association spokesperson frames Vietnam’s move toward high-value partnerships, green factory certifications, and full traceability under the UK-Vietnam Free Trade Agreement as a gateway to the UK’s $83 billion fashion market.

The Vietnamese pavilion will showcase a curated group of manufacturers vetted for sustainability and compliance to assure buyers of ethical and transparent sourcing.

Participating manufacturers will undergo full audits to meet sustainability and compliance criteria so buyers can source with confidence.

Exhibitors confirmed for the pavilion include Thai Son S. P Co. Ltd, Babeeni Co. Ltd, An Hung JSC, Sinnika Vietnam JSC, FP Vietnam Co. Ltd, Gen Viet Fashion JSC, Phuong Dong Garment JSC, Lewave Co. Ltd, Hoang Phat Co. Ltd, and Bao Minh Textile JSC.

All exhibitors are audited and vetted to ensure confidence in building responsible, resilient supply chains under one roof, reinforcing the emphasis on ethical and compliant sourcing.

The pavilion marks Source Fashion’s international expansion in response to buyer demand for diversified, transparent, and ethically produced sourcing partners.

Suzanne Ellingham, Source Fashion’s event director, calls the Vietnamese Pavilion a milestone that reflects the show’s evolution and its commitment to diversifying sourcing regions to match global manufacturing dynamics.

UK buyers and brands are expected to benefit from Vietnam’s alignment with evolving design trends and compliance standards as Vietnamese enterprises engage directly with leading British retailers.