A massive fire engulfed Kosher Kingdom on Golders Green Road in north-west London, drawing around 100 firefighters and 15 engines to the scene.

Heavy smoke prompted officials to urge residents to keep windows and doors shut and to avoid the area as firefighting progresses.

Initial reports indicate the blaze started in a building with a ground-floor shop and upper premises, with the cause not yet known.

This is a breaking-news situation with ongoing developments and further updates expected.

Early briefings showed evolving response numbers, with counts ranging from about 70 to over 100 firefighters and varying engine deployments.

Police and fire officials pledged to provide updates as the incident develops, focusing on extinguishing the fire and protecting the public.

The Met Police and London Fire Brigade are coordinating to manage the incident and share information as it becomes available.

Crews remain on scene actively firefighting and working to bring the incident under control.

There are heightened concerns for London’s Jewish community, but there is no immediate indication that the fire was an attack.

Metropolitan Police reported no injuries at the scene and are assisting with road closures and evacuations while the cause is investigated.

Police are facilitating evacuations and public safety, with ongoing updates as the situation evolves.

Emergency services were alerted just before 7 a.m., and by early morning the blaze involved a three-storey building with thick black smoke affecting surrounding areas.