LS Digital unveils an AI-native operating model that embeds AI-led workflows and large language models across its media, customer experience, data, technology, and creative services to bolster planning, performance marketing, CX design, and data analytics.

Founder and CEO Prasad Shejale notes the evolution from a boutique performance marketing firm founded in 2006 to a 1,200-strong conglomerate spanning LS Digital and sister agencies like f1studioz, Langoor Digital, DataQuark, and Social Panga.

Marking its 20th anniversary, LS Digital signals an AI-native transformation for its next chapter in digital marketing, experience, and data services targeting enterprise clients in India and worldwide.

Shejale stresses a proactive stance on change, aiming to anticipate what comes next and move ahead of the market curve with AI-native solutions.

The AI adoption strategy prioritizes integrating AI into existing processes and platforms to modernize operations without layering new tools onto legacy systems.

AI adoption is presented as an evolution of the company’s philosophy and a client-outcome-driven initiative, not a passing trend.

The pivot aligns with delivering AI-driven, automated service delivery via a unified platform to address client challenges and maintain competitive differentiation.

A core shift is to embed AI into how services are built, delivered, and scaled, rather than simply adding AI tools to current workflows.

Core infrastructure will be rebuilt around AI, integrating large language models and AI-driven workflows instead of layering third-party tools onto existing processes.

Shejale emphasizes that change is constant and the next chapter is AI-native, anchored in listening to client needs to drive innovation and outcomes.

The leadership notes about 1,200 employees and a goal to deliver AI-powered solutions by embedding AI into existing operating systems and service delivery frameworks.

LS Digital’s integrated model centers on media, UX, CX, data, technology, and creative to solve client business challenges rather than chase trends.