Streaming platforms and broadcasters are intensifying competition for rights, with Paramount+ expanding in Canada and the US/Latin America, Disney securing Disney+ in Denmark and Sweden (and ESPN in Latin America), DAZN expanding in Austria, Portugal, and Switzerland, and Canal+ adding rights in Belgium, Austria, and Poland—driving higher valuations for UEFA rights.

The shift to a centralized UC3 sales model and broader commercial strategy with Relevent Football Partners has increased competition among buyers, improving pricing power for UEFA.

UEFA’s UC3 joint venture system streamlined rights sales, enabling better packaging and stronger buyer interest, contributing to higher prices and greater control over pricing.

Clubs benefit as over 90% of UEFA revenue is distributed as prize money, participation fees, and solidarity payments, with big clubs set to earn more and smaller clubs receiving support, though the wealth gap may widen.

UEFA is projected to push annual media-rights revenue above $5.9 billion starting in 2027 due to new international TV deals for the Champions League, Europa League, and Conference League.

New rights agreements across additional markets, led by UC3—the joint venture between UEFA and European Club Associations—have already secured roughly $3.8 billion in annual media-rights revenue ahead of remaining auctions in Asia, the Middle East and North Africa, and Sub-Saharan Africa.

The deals cover the Champions League, Europa League, and Conference League, with agreements in the UK, Germany, France, Spain, Italy, and 19 other countries in Europe and the Americas, boosting near-term rights revenues by about 40% versus the current cycle.

Clubs are still the primary beneficiaries, with over 90% of revenues from UEFA’s men’s club competitions distributed as prize money, participation fees, and solidarity payments, though rising revenues may widen gaps between elite and smaller clubs.

Future growth prospects are especially tied to Africa, Asia, and the Middle East, where rising demand is expected to push broadcasting rights prices higher.

Major broadcasters and streamers expanding UEFA footprint include Paramount+ (Canada and Latin America, with the U.S. covered), Disney (Disney+ in Denmark and Sweden, ESPN in Latin America), DAZN (Austria, Portugal, Switzerland), and Canal+ (Belgium, Austria, Poland).

Overall, UEFA’s rising revenue underscores football’s global monetization power and the increasing profitability of top European competitions.