Southern Cross Media Announces Major Job Cuts Amidst Market Pressures and Strategic Restructuring
June 11, 2026
The restructuring aims to remove duplication, streamline processes, automate where possible, and leverage scale across management and procurement.
The board emphasised the need to drive scale and performance going forward as leadership and strategic changes continue amid the restructuring.
Overall, the plan contemplates cutting hundreds of full-time roles—up to about 250–300—and is aimed at saving hundreds of millions of dollars by June 30, to avert a profit warning.
West Australian Newspapers is seeking voluntary redundancies from select staff as part of the broader restructuring.
Following the January merger that formed Seven West Media and Southern Cross Austereo into Southern Cross Media, new CEO Rohan Lund has pressed a plan to reset the cost base and consolidate the business, with cuts expected primarily on the Seven West side and in radio.
Formal confirmation of the job reductions is anticipated in the coming days as the board reviews and rubber-stamps the plan.
The driver behind the cuts is deteriorating market conditions and advertising revenue that came in roughly 2.5% below expectations.
A company town hall was held to outline the path forward, with Lund pledging to treat departing employees with respect and compassion.
Tensions linked to the merger and input from major shareholders, including Kerry Stokes and Gina Rinehart, have shaped the strategic direction of the group.
The redundancies target mid- and back-office and corporate roles, with support provided to affected employees during the transition.
The job cuts reflect a wider industry trend, with Nine also pursuing reductions under its Future News strategy as market pressures mount.
Lund acknowledged the ongoing pain in the radio division but framed redundancies as a natural response to cyclical conditions, comparing the scale to major corporate layoffs.
Summary based on 4 sources
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Sources

news.com.au — Australia’s leading news site for latest headlines • Jun 10, 2026
Hundreds of jobs to be axed at Seven
news.com.au — Australia’s leading news site for latest headlines • Jun 11, 2026
Brutal job axings at major media group
The Sydney Morning Herald • Jun 10, 2026
Up to 200 staff to go as Seven’s owner swings the axe
Nine.com.au • Jun 11, 2026
Seven Network’s parent company to axe up to 300 jobs