The announcement, unveiled at Cannes Lions 2026, is part of Piano’s ongoing collaboration with Snowflake to enhance marketing analytics and measurement capabilities.

The release lists enterprise brands and customers associated with Iterable, such as Calm, HelloFresh, Penguin Random House, PGA of America, Redfin, and Square.

Benefits cited include faster insights, improved personalization, stronger governance, reduced operational overhead, and enhanced security and performance at scale by minimizing data movement.

Alteryx is presented as a leading AI-ready data and analytics provider with over 8,000 customers.

Hightouch is described as an Agentic Marketing Platform built on a Composable CDP, trusted by brands such as Domino’s, Autotrader, Cars.com, Aritzia, and PetSmart.

Piano directs readers to piano.io and the Modern Marketing Data Stack resource hub for more information.

Amperity notes notable customers like Alaska Airlines, DICK’S Sporting Goods, BECU, Virgin Atlantic, and Wyndham Hotels & Resorts, with a global presence.

Media inquiries can be directed to Emily Riley of Riley Strategic.

Piano describes its platform as a digital analytics and subscription management solution that helps clients understand audiences, orchestrate journeys, and grow revenue, with major clients including the BBC, Deutsche Telekom, Crédit Agricole, Nikkei, The Telegraph, and The Wall Street Journal.

Snowplow and Snowflake are independent entities with a technology partnership, not a corporate affiliation, and press contact is provided.

Snowflake’s Modern Marketing Data Stack highlights a shift to AI-driven, governed data foundations with real-time data integration across marketing tools, based on insights from over 11,500 Snowflake customers and ecosystem partners across 13 categories.

Snowflake executives, including Denise Persson, underscore Iterable’s role in operationalizing real-time engagement on the Snowflake AI Data Cloud, emphasizing activation leadership and momentum in governed data for responsive customer experiences.