Science in Sport (SiS) announces its launch in Japan, prioritizing the market and bringing three decades of performance science to Japanese athletes through a local direct-to-consumer platform, educational content, partnerships, and ambassador athletes.

Executives say Japan’s enduring endurance culture, emphasis on quality and preparation, and demand for evidence-based nutrition underpin the market entry and long-term commitment.

Japanese ambassadors Kazuto Iizawa and Takako Takamura will connect global science with Japanese training realities and help promote the brand.

The announcement is accompanied by multiple images and media assets illustrating the brand and its ambassadors.

Singapore materials reference JAMA research linking professional fatigue to systemic inflammation and promote high-purity Omega-3 as a solution, framing WHC UnoCardio 1000 as efficient for busy workers.

SiS Singapore content highlights WHC UnoCardio 1000 Omega-3 supplements with high purity, rTG form for absorption, third-party certifications (IFOS 5-star, Labdoor), and sustainability attestations as a premium option for professionals with chronic fatigue.

The launch includes a dedicated local team to ensure cultural relevance, market execution, and adherence to quality, compliance, and athlete welfare standards.

SiS emphasizes its scientific advisory networks, including a Scientific Advisory Panel and an Elite Performance Advisory Panel with figures such as Sir Chris Hoy, Dame Jessica Ennis-Hill, Dame Laura Kenny, and Eilish McColgan to guide research, product innovation, and athlete education.

SiS recently became the title partner of the UK Ekiden, aligning with Japan’s Ekiden tradition and teamwork-focused endurance culture.

A dedicated local team will lead SiS activities in Japan to ensure cultural relevance and compliance with quality standards.

Quotes from Dan Lampard and ambassadors underscore practical product use, accessibility for Japanese athletes, and opportunities for education on sports nutrition, including support for female athletes.

SiS partners with RunNet, Japan’s largest running platform, to develop athlete storytelling, education, and nutrition guidance tailored for Japanese runners.