The effort is framed as a response to rising negative attitudes toward Israel amid Gaza and Iran conflicts, with Pew data suggesting about 60% of U.S. adults view Israel negatively.

Show Faith by Works and related firms planned geofenced campaigns reaching megachurch attendees and Christian college students, including outreach to potential spokespeople like Chris Pratt and Steph Curry, though Pratt was not contacted and Curry did not respond.

The report highlights a broader trend of governments using technology, data, and online networks to shape public debate beyond traditional lobbying.

Multiple contractors and foreign agents have been involved, with at least six U.S.-oriented contractors and numerous foreign registrations.

Over $45 million is spent on digital and media operations, raising questions about transparency and foreign influence within U.S. political discourse.

Key players include Brad Parscale, Salem Media, Steve Bannon, and groups like Show Faith by Works and Friends for Peace, with payments and influencer management noted but post-by-post details often undisclosed.

A Wall Street Journal investigation reveals that Israel funded a U.S.-focused influence campaign using AI-generated messages, influencer outreach, and conservative media buys to improve its image among American voters.

The campaign is valued at over $50 million and aims to shift American public opinion on Israel’s military actions and foreign policy.

Analysts debate the effectiveness of automated, influence-based messaging in altering deep-seated opinions and note geopolitical actors’ use of digital tools to shape narratives.

The initiative targets younger conservatives, evangelical Christians, and MAGA-aligned audiences, with Parscale serving as chief strategy officer at Salem Media; participants deny paying hosts to promote Israeli talking points.

Time and other outlets report Parscale’s campaigns target Gen Z on platforms like TikTok, Instagram, YouTube, and podcasts to counter misinformation and antisemitism online.

Salem Media is linked to aspects of the effort, though Parscale and Salem deny scripted messaging from external groups.