Apple Plans Device Leasing Program 'Apple Upgrade' Amid DRAM Shortage and Price Hikes

July 26, 2026
Apple Plans Device Leasing Program 'Apple Upgrade' Amid DRAM Shortage and Price Hikes
  • There is no confirmed information yet on whether the program will launch in India.

  • Both Klarna and Apple have not commented on the Bloomberg report."

  • Some products may be ineligible, and business or education customers might be excluded from participation.

  • Apple is reportedly preparing a new device leasing program called Apple Upgrade that could launch imminently, enabling customers to lease select iPhones, iPads, Macs, and Apple Watches instead of buying them outright.

  • Unlike the previous iPhone Upgrade Program, base payments would not include AppleCare+, which purchasers must buy separately for full protection.

  • Enrollment timing is tentative with limited availability, signaling a rollout rather than a full nationwide launch.

  • Enrollment will phase out existing financing options, and the program has exclusions—including Apple Watch SE, entry-level iPad, iPhone 16, MacBook Neo—and business/education purchases; some devices will not qualify.

  • Prices for iPads and MacBooks have risen due to memory and storage costs, and Tim Cook signals further price increases for iPhones are likely, though exact figures are undisclosed.

  • Apple’s leadership cites a DRAM memory shortage and higher prices as risks, with plans to use cash reserves to bolster memory supply while not building own memory factories.

  • Analysts expect Apple to stagger launches to balance supply and demand, with focus on premium pricing and potential effects on refresh cycles for older models.

  • The pricing move follows memory shortages and precedes anticipated price adjustments with the likely iPhone 18 release in September.

  • Initially, the program is expected to roll out in the United States, with potential expansion if successful.

Summary based on 15 sources


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