Disney expands its video podcast strategy by partnering with iHeartMedia to add six titles to Disney+ and Hulu, kicking off with Hey Jonas! on August 14 and including Pod Meets World, Desperately Devoted, Fake Doctors, Real Friends with Zach and Donald, StraightioLab, and Thanks Dad with Ego Nwodim.

The premiere will spotlight Camp Rock in anticipation of Camp Rock 3, with Kevin, Joe, and Nick appearing live at D23: The Ultimate Disney Fan Event.

StraightioLab will stream on Hulu in the fall, offering its signature interview format with George Civeris and Sam Taggart.

The rebooted format is designed to lean into nostalgia while using video to deepen audience connection, making it feel like viewers are hanging out with longtime friends.

The Burning Up Tour All Over Again will celebrate the Jonas Brothers’ two-decade history, revisiting a defining live moment at Madison Square Garden.

Industry takeaway: podcasting’s future is platform-agnostic, with successful projects acting as multimedia brands across audio, video, social, and streaming.

Brand and advertising emphasize creator-led, trusted personalities as drivers, with authentic integration opportunities across host reads, in-show placements, social video extensions, and dynamic ads.

Readers are encouraged to check The TV Cave for breakdowns and join the anticipation on social platforms.

Fans are invited to anticipate varied guests and to suggest who should appear first during the premiere and upcoming episodes.

A potential cross-genre guest like Holland would broaden the show’s appeal across Marvel, music, TV, and film fandoms.

The hosts will expand beyond episodic recaps to include deeper ’90s cultural discussions, high-profile interviews, and spontaneous side quests.

If initial titles perform well, there could be a broader rollout and a larger list of offerings in coming months.