A new auto-invite feature for paid Meta One subscribers automatically invites anyone who engages with their posts to follow, converting engagement into potential followers.

Meta has not disclosed official Meta Verified take-up, but estimates suggest about 35 million sign-ups and roughly $2 billion in annual revenue, a small share of Meta’s overall business.

Meta is expanding Meta One on Facebook with new creator- and business-focused features to boost paid adoption and engagement, reinforcing a two-tier platform where paid subscribers gain meaningful growth advantages.

The rollout includes enhanced incentives for Meta One subscribers to help creators and brands grow audiences and follower counts, building on earlier paid add-ons and advanced AI features introduced in spring and summer.

Enhanced profiles now make it easier to display off-platform sites, and profile listings can include up to three location listings for broader visibility.

Auto-inviting new interactions has existed on other networks, but Meta is testing limited data on its effectiveness for driving growth through automated follow invitations.

Optimised Schedule lets creators and brands maximize reach by scheduling Reels and posts up to a year in advance.

An Enhanced Linksheet consolidates offerings from a single hub, helping creators and businesses showcase what they offer.

Enhanced Profiles are a key component of Meta One, expanding ways for creators and businesses to display their presence across locations and platforms.

The Meta One rollout includes three membership tiers and tools aimed at promoting content and growing subscriber follower counts.

Other updates include a larger follow button on Reels for users with Facebook Professional Profiles, expanding access to AI-powered response tools in Messenger, and Bold Follow Button enhancements to drive follows.

Meta One Advanced expands AI-powered customer support with 24/7 automated responses via Meta Business Agent on Messenger.