Australia's Sportstech Boom: Brisbane 2032 Sparks Export Growth and Global Influence
August 12, 2026
A collaborative ecosystem among government, industry, and researchers, plus investment signals from programs like Future Food and MedTech, underpin growth.
Population growth in Queensland has accelerated, introducing half a million new residents and boosting demand across office, industrial, retail, healthcare, and logistics sectors.
Major transactions by institutional buyers over the past year reinforce confidence in Queensland’s long-term prospects across office, retail, industrial, and healthcare assets.
Brisbane 2032 is positioned as a catalyst for investment in Australia’s sportstech ecosystem, driving infrastructure, technology, venues, and global export opportunities.
Queensland is rapidly emerging as a sportstech hotspot, with a 20% rise in established sportstech companies and a forecast to overtake NSW in business activity and employment by FY2028 if current trends persist, boosted by Brisbane 2032.
Leadership stresses that attracting top talent, along with lifestyle, transport, and cultural assets, is crucial for attracting investment.
Industrial property stands out, with warehousing and logistics facilities expanding alongside online retail growth and strong land availability in key locations.
Sportstech now supports about 20,604 jobs across 924 companies, with the top 115 firms accounting for the vast majority of revenue and employment, indicating scale among leading players.
Healthcare and medical properties are gaining importance, with long leases and essential service roles benefiting clinics, pathology labs, and allied health centers.
Growth is expected in the experience economy, advanced manufacturing, logistics, and health, supported by a larger talent pool and rising domestic and international demand.
Overall, sportstech is evolving from a niche sector into a substantial economic force that could reshape how sport is played, watched, and managed across Australia.
The 115 largest sportstech firms drive 89% of revenue and 74% of employment, signaling a mature ecosystem with scale players like Catapult Sports, PMY Group, Bodd, VALD, and Champion Data.
Summary based on 6 sources
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Sources

The Age • Aug 13, 2026
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Soccerscene • Aug 12, 2026
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