Australia's Sportstech Boom: Brisbane 2032 Sparks Export Growth and Global Influence
August 12, 2026
Brisbane is emerging as a major sportstech hub in Queensland, with a 20% rise in established sportstech companies and a projected surge in business numbers and employment that could surpass New South Wales by FY2028 if current trends hold, aided by preparation for the Brisbane 2032 Olympic/Paralympic Games.
Australia aims to elevate its role as a global sportstech exporter by leveraging APAC activity, international trade opportunities, and major events to showcase innovations.
The Brisbane 2032 Games are viewed as a catalyst for investment in infrastructure, technology, venues, and opportunities to export Australian sportstech globally.
Healthcare and medical properties—like pathology labs, clinics, and allied health centers—are gaining importance due to long leases and essential service nature.
Attracting talented workers is essential for investment, with lifestyle, transport, and cultural assets playing a significant role in location decisions.
A collaborative ecosystem among government, industry, and researchers is emphasized, supported by investment signals from programs such as Future Food and MedTech.
Over the past year, major transactions by institutional buyers reinforce Queensland’s long-term prospects across office, retail, industrial, and healthcare assets.
Industrial property remains a standout, with warehousing and logistics facilities benefiting from online retail growth and supply chain expansion, underpinned by tight vacancies and ample land in key locations.
Growth is expected to be driven by the experience economy, advanced manufacturing, logistics, and health, aided by a larger talent pool and growing domestic and international demand.
QAGOMA will host Make, Believe, Magic: The Worlds of The Jim Henson Company in September, alongside major exhibitions like Olafur Eliasson and Archie Moore’s Kith and Kin, underscoring a rich contemporary-art program.
South Bank’s cultural role is reinforced by Archives Fine Books and the expanded Glasshouse Theatre, solidifying Brisbane as a central cultural district.
The sportstech industry now supports about 20,604 jobs across 924 companies, with the 115 largest firms accounting for the majority of revenue and employment, signaling a mature, scale-focused ecosystem.
Summary based on 7 sources
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Sources

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