Australia's Sportstech Boom: Brisbane 2032 Sparks Export Growth and Global Influence

August 12, 2026
Australia's Sportstech Boom: Brisbane 2032 Sparks Export Growth and Global Influence
  • A collaborative ecosystem among government, industry, and researchers, plus investment signals from programs like Future Food and MedTech, underpin growth.

  • Population growth in Queensland has accelerated, introducing half a million new residents and boosting demand across office, industrial, retail, healthcare, and logistics sectors.

  • Major transactions by institutional buyers over the past year reinforce confidence in Queensland’s long-term prospects across office, retail, industrial, and healthcare assets.

  • Brisbane 2032 is positioned as a catalyst for investment in Australia’s sportstech ecosystem, driving infrastructure, technology, venues, and global export opportunities.

  • Queensland is rapidly emerging as a sportstech hotspot, with a 20% rise in established sportstech companies and a forecast to overtake NSW in business activity and employment by FY2028 if current trends persist, boosted by Brisbane 2032.

  • Leadership stresses that attracting top talent, along with lifestyle, transport, and cultural assets, is crucial for attracting investment.

  • Industrial property stands out, with warehousing and logistics facilities expanding alongside online retail growth and strong land availability in key locations.

  • Sportstech now supports about 20,604 jobs across 924 companies, with the top 115 firms accounting for the vast majority of revenue and employment, indicating scale among leading players.

  • Healthcare and medical properties are gaining importance, with long leases and essential service roles benefiting clinics, pathology labs, and allied health centers.

  • Growth is expected in the experience economy, advanced manufacturing, logistics, and health, supported by a larger talent pool and rising domestic and international demand.

  • Overall, sportstech is evolving from a niche sector into a substantial economic force that could reshape how sport is played, watched, and managed across Australia.

  • The 115 largest sportstech firms drive 89% of revenue and 74% of employment, signaling a mature ecosystem with scale players like Catapult Sports, PMY Group, Bodd, VALD, and Champion Data.

Summary based on 6 sources


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