Murf AI in Bangalore is launching Falcon 2, a text-to-speech model, on August 20 at a price of $0.01 per generated minute, about one-fifth of ElevenLabs’ rate.

Falcon 2 is a text-to-speech model that has scored highly in independent benchmarks against competitors including OpenAI and ElevenLabs.

The model reportedly outperforms OpenAI Realtime and ElevenLabs Flash and Turbo in naturalness, while delivering lower latency and cost, with generation starting in under 100 milliseconds.

Murf AI serves over 10 million users across more than 300 companies, including Honeywell, Cisco, Pfizer, VMware, Nestlé, and Air France-KLM.

Falcon 2 supports more than 150 voices in over 35 languages and can handle up to 10,000 concurrent calls, targeting enterprise use in fields like call centers, banks, and airlines.

The product targets large-volume enterprise applications seeking cost savings and faster voice interactions, with data residency in 11 countries and deployment in a customer’s own cloud.

Falcon 2 offers features for enterprise customers such as training on live customer calls and booking flows rather than scripted narration, and supports up to 10,000 concurrent calls.

Murf emphasizes economics and deployment practicality, offering cloud deployment in 11 geographies and in-house cloud options for enhanced security.

The company plans a broader rollout after a limited release to select clients, indicating scalable deployment across industries.

Murf positions Falcon 2 as a cost-conscious, trust-focused alternative to ElevenLabs, with consent-based use of voice actors, transparent contracts, ongoing royalties, and data protection.

Europe’s context: regulatory and market dynamics show public-sector interest and investment in voice AI, with ElevenLabs involved in European public services and significant government attention.

Murf has raised $11.5 million in Series A from Elevation Capital and Matrix Partners and is considering a Series B, with no immediate IPO focus while expanding product offerings.