Kwon Eunbi makes a notable comeback, returning on September 3 with Déjà Vu, her first release since signing with RBW, while Lisa drops the pre-release single SaWaDiKa ahead of her EP PRESS PLAY slated for October 23.

The brand film for Kwon Eunbi leans into a nostalgic, classic summer vibe with Polaroid moments, a sunlit pool setting, and orange-tinted hair matching the song’s concept.

DEJAVU is described as a breezy disco-pop track focused on natural timbre and enunciation, with a simpler choreography designed for easy watching.

Critics note that only about 40 fans could attend a recent event, with unclear details about location and schedule, prompting questions about sincerity.

Jisoo addressed online speculation about her tears, explaining she was moved by the group’s decade-long bond and urged fans to stop rumors and focus on the anniversary’s meaning.

The storyline shows a coordinated response involving the company and the artists to address fan concerns during a high-profile milestone.

The piece references a behind-the-scenes photo gallery and links to related showbiz coverage for broader context.

Lisa did not publicly respond to earlier criticism on August 11, instead sharing Instagram updates from a US trip with captions about red rock therapy.

Lisa expressed disappointment at not having a proper conversation with fans during the celebration, wanting to wait until after the final festival performance to speak.

Fans reacted with excitement to Lisa’s confident performance and the culturally inspired concept, signaling strong global anticipation.

SOYEON uses her video to address controversies, denying allegations about lyric changes at the 2022 MAMA Awards and the claim that LIAR was a diss track toward her ex-boyfriend.

Attention after the full-group live broadcast shifted to how BLACKPINK will engage at upcoming anniversary events, with fans awaiting further interactions.