ITV and Talkback Thames are discussing reviving The X Factor with a younger judging panel and Simon Cowell taking a behind‑the‑scenes role, aiming to attract a new generation and bolster weekend programming.

The new format is expected to boost social media engagement on platforms like TikTok and YouTube, and involve audience participation in song choices alongside a revamped judging lineup.

Simon Cowell is likely to be involved in some capacity, though in a behind‑the‑scenes or reduced role rather than a full on‑screen judge.

Industry context notes that recent Saturday slots peaked around 7.7 million viewers, a fraction of the show’s peak near 20 million, underscoring the challenge of recapturing mass appeal.

Related shows’ strong online performance and social media metrics, including influencer reach, are highlighted as keys to driving engagement and potential revenue.

Proponents argue the reboot would need unprecedented prizes and high‑profile incentives to feel meaningful in 2026 and to entice a broad audience.

Commentary notes a conditional stance on participation, tied to Sharon Osbourne’s involvement, reflecting the enduring appeal and tension around the show’s classic cast.