ITV and Talkback Thames are reportedly reviving The X Factor with a younger judging panel and behind‑the‑scenes involvement from Simon Cowell, aiming to attract a new generation and bolster weekend programming.

The reboot would emphasize younger personalities and social media influencers to appeal to today’s audience, potentially limiting a traditional return of original judges.

Simon Cowell is expected to be involved in some capacity, likely behind the scenes or in a reduced role.

Related shows’ strong online performance, along with social media metrics like large follower counts for figures such as KSI, are highlighted as drivers of engagement and potential revenue.

Ratings context notes a recent Saturday peak of about 7.7 million, contrasting with the show’s heyday near 20 million.

Louis Walsh is a former judge who has previously served on the show and has briefly returned in 2016 and 2017.

To be meaningful in 2026, the revival would require unprecedented prizes, including record-breaking cash, a Vegas residency, or a Glastonbury headliner.

A retrospective recap covers The X Factor’s run since 2004, including its winners and their winning singles.

Trademark filings completed in December suggest phrases are registered to prevent use for business purposes in the new format.

Sharon Osbourne is portrayed as a longtime judge whose dynamic with Walsh is a potential selling point for the reboot.

Key catchphrases associated with Simon Cowell—such as “It’s a yes from me,” “It’s a no from me,” and “I didn’t like it, I loved it”—have been trademarked to protect branding for the revival.

Historically, The X Factor launched big-name acts and achieved peak audience figures, with the show’s return aiming to leverage brand familiarity while adapting to modern viewing habits.