NCT marks its 10th anniversary with a citywide festival in Seoul this September, in collaboration with Seoul Fashion Week, featuring music, sculptures, and public light displays across multiple venues.

Pearl Neo Champagne, NCT’s signature color, accents the festival, including synchronized fountain shows along the Han River and night lighting around Seokchon Lake.

The celebration is designed as a broad, promotional citywide cultural festival that expands K‑pop anniversaries into immersive, multi-site experiences.

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SM Entertainment is involved in the project, with a translation note and links to feedback forms included in coverage.

The broader strategy illustrates how K‑pop IPs are extending beyond albums into multi-city cultural experiences.

NCT debuted under SM Entertainment in 2016 and now comprises 23 members across several sub‑groups, underscoring the group’s expansive concept.

The program blends music events with urban installations, reflecting NCT’s multi‑platform approach.

NCT’s sub‑units—NCT 127, NCT DREAM, WayV, NCT U, and NCT WISH—anchor performances and installations throughout the festival.

From September 1–5, Moonlight Rainbow Fountain at Banpo Hangang Park will feature shows set to NCT 127 and NCT DREAM songs.

Starting early September, Han River fountains will light up in sync with music from NCT sub‑units, with Seokchon Lake displaying pearl‑champagne lighting.

The initiative is part of SM Entertainment’s NCT 2026 project, turning city landmarks into interactive experiences for international visitors and local fans.