The technology lets viewers converse with AI, get personalized recommendations, and perform actions or transactions directly within the viewing experience, turning traditional ads into interactive engagements while generating real-time transactional data alongside standard engagement metrics.

In addition to standard viewership metrics, real-time transactional data is collected to give advertisers clearer insight into consumer actions and campaign performance within the viewing experience.

Viewers can engage in conversations with AI, receive tailored recommendations, and complete actions or purchases without leaving the viewing environment, creating a seamless, interactive ad experience.

The press release includes standard forward-looking statements and risks, and it references the company’s regulatory filings for detailed risk factors.

Cataneo GmbH provides enterprise software for ad operations, monetization, analytics, and real-time reporting, and BEN acquired Cataneo in June 2026 to strengthen capabilities across linear, digital, and on-demand media.

BEN presents its Engagement Language Model (ELM™) as the secure, governance-compliant foundation for conversational AI operating within closed-loop environments.

Industry context notes strong growth in U.S. and global CTV advertising, with projections toward $81 billion globally by 2030 and major platforms potentially capturing about half the market.

Forecasts indicate CTV ad revenue rising from about $44 billion in 2025 to $81 billion by 2030, with Google, Amazon, and Netflix expected to dominate roughly 50% of the market, underscoring convergence of TV, streaming, commerce, and digital engagement.

Tyler Luck, CEO of Brand Engagement Network, argues this approach shifts advertising from generic messages to genuinely interactive experiences that deliver utility during moments of engagement.

Cataneo CEO Renato Rocha Pinto emphasizes that conversational AI can connect the entire marketing funnel from impression to sale, enabling spend against real engagement and consumer intent with fewer irrelevant ads and better outcomes for viewers and advertisers.

At IBC2026, BEN and Cataneo unveiled a conversational advertising technology that embeds AI agents in broadcast and streaming content to enable real-time, one-to-one viewer interactions during commercial breaks.

Executives stress moving from passive to interactive advertising, aiming for measurable engagement and consumer intent across the funnel from impression to sale.