Reform UK has rolled out a broad rural-focused campaign across Britain, aiming to convert Conservative and Labour-held wards in upcoming council by-elections in the wake of May 2026 local elections where the party secured more than 1,400 councillor seats.

The party secured notable wins by unseating Conservative councillors in rural and semi-rural England, while also disrupting Labour strongholds by sweeping Labour-held seats in Wigan and Hartlepool and taking full control of Sunderland council.

As by-elections unfold, the story highlights ongoing local dynamics and issues shaping voter behavior, with quotes from Conservative and local officials reflecting the broader reaction to Reform UK's results.

The broader political backdrop shows Labour facing rural discontent and perceived neglect of countryside issues, even as Reform UK gains traction in several rural wards.

Ward-level previews detail notable battles, such as East Markham in Nottinghamshire where Reform UK won with 49.6% and a 37.6-point swing from the Conservatives, along with contests in Wreake Valley (Charnwood), Walkley (Sheffield), and mixed-STV races in Avondale and Stonehouse (South Lanarkshire).

Reform UK’s gains extend into rural and post-industrial areas, including taking control of Suffolk County Council, making strides in Essex, and ending Conservative control of Hampshire County Council for the first time since 1997.