Robbie Williams has been confirmed as the first headline act for the 2027 Formula 1 British Grand Prix at Silverstone, delivering a full-scale mainstage concert on Thursday night to kick off the four-day weekend.

He will perform a high-energy set centered on his biggest hits, leveraging his renowned stage presence to open the weekend with a lively show.

The artistic director emphasizes Williams's enduring appeal, storytelling ability, and memorable songs as key reasons for booking him at Silverstone.

Ticketing details reveal options for Thursday General Admission, all-day Thursday access, or four-day GP packages, with a priority sale window in September and general sale beginning 24 September 2026 at 10:00 local time.

General sale and pre-sale options were announced in the same week, giving fans early access to the event’s on-site and concert experiences.

This marks Williams’s return to the Czech Republic for a performance, following a recent Prague O2 Arena show and multiple prior visits with a long-standing touring schedule.

The set will feature material from his latest Britpop-aligned album and celebrate three decades since Life Thru a Lens, including crowd favourites like Angels and Let Me Entertain You.

Williams’s expansive catalog, including multiple UK No.1 albums and a stellar live track record, promises a diverse and career-spanning performance.

The Silverstone festival is expanding off-track entertainment, with Thursday’s concert forming a central part of the weekend’s hybrid music-and-motor-sport experience.

The British Grand Prix weekend recently set attendance records, highlighting Silverstone’s future as a leading combined sport-and-m music destination.

Festival leadership frames Williams as a compelling figure with strong storytelling and memorable songs, aligning with the event’s goal of creating standout moments.

Fans can find ticketing information at official channels, including Formula1.com, and ticketing partner sites for purchase details.