Sonos unveils Sonos 27, a new audio OS featuring AI-powered controls, a redesigned app, and integration with ChatGPT, alongside new hardware: Beam Ultra soundbar and Ace Ultra headphones.

As part of the rollout, Sonos Play will become generally available in India on September 8, offering up to 24 hours of battery life, IP67 water resistance, a built-in power bank, and Wi‑Fi/Bluetooth grouping.

The company is also developing Custom Agents that let users build personalized AI agents with selected models, personalities, and voices to manage playback across rooms.

The update acknowledges potential setup and compatibility issues for existing users with older systems, with detailed compatibility information to follow for new features and devices.

The update installs automatically on compatible speakers, requires no purchases or separate downloads, and AI features are an early trial, possibly more noticeable to ChatGPT users.

Design emphasizes a compact, minimalist look suited for small apartments while delivering premium sound.

For users not using AI assistants, the update preserves the current Sonos app experience and day-to-day functionality.

Dialogue clarity is highlighted, with AI-enhanced modes improving speech, demonstrated alongside Apple TV’s Widows Bay, inviting comparison with Bose.

App upgrades enhance volume controls, iPad optimization, Live Activities on iOS, and Android widgets, plus a novel two-finger virtual knob for volume.

Automation features allow controlling specific speakers, but require newer S2 apps and compatible products.

Users can ask ChatGPT to start playing music on specific speakers during conversations, eliminating app-switching.

FAQs clarify 27mcp and 27voice functionality and note that some features may not be available on all devices.