Eufy is unveiling MindBase, a local AI hub that processes intelligence on-device, plus EasyOmni Link for cross-brand compatibility and TrueSmart Agent with EverSafe Memory, with a MindBase Security Kit and related security devices announced as part of a broad rebranding effort that will rename existing eufy and soundcore products gradually, while preserving warranty and support during the transition.

At launch, price details are not yet disclosed, leaving questions about accessibility and market adoption to be resolved in forthcoming official information.

The rebranding is presented as organizational in the near term, as the product portfolio expands to emphasize on-device processing, privacy, and integrated capabilities across charging, audio, home security, robotics, and energy.

RIC Hearing Aids powered by the Thus chip promise extended battery life—two more hours from a five-minute top-up, up to 36 hours with the charging case, though pricing remains undisclosed.

A new Laptop Charger Pro is expected this September with a $60 price tag, using model recognition to apply a charging curve that minimizes battery degradation.

Liberty Buds 2 feature an eight-sensor array and 9.2 mm drivers to improve audio fidelity.

The S4 camera doorbell sits at a premium price point, higher than some rivals, but its VR Mode and feature set may justify the cost for certain buyers.

Sleep Earbuds 4 arrive in October, followed by Sleep Earbuds 4 Pro in November, with pricing still to be announced.

New health initiatives include hearing aids powered by the Thus AI chip, emphasizing noise reduction and longer battery life.

Soundcore AeroClip 2 is priced at $170 with an eight-hour battery, while AeroClip 2 Pro at $230 can transcribe or summarize meeting audio using the Thus chip, though the release window is not specified.

At IFA, the company showcased roughly 22 other products, including MagGo 2 Pro wireless charger and the S2 Max Robot Lawn Mower with 3D mapping, though pricing and availability weren’t announced.

eufyMake Fabric Printer enables direct-to-garment and direct-to-film textile printing, aiming for long-term maintenance reductions and cost efficiency, with market launch targeted for Q1 2027.