Fullstory is expanding upmarket with a platform-centric approach, leveraging AI integrations to deliver high-fidelity user context across major ecosystems.

Adoption of MCP is accelerating, with weekly tool calls up 10x in Q2 and monthly usage more than doubling since launch, enabling proactive issue detection and resolution.

Customer successes span industries—Lowe’s, Itaú, Intuit, DAZN, Papa John’s, Marriott, Target, LATAM Airlines, Taco Bell, and others—with notable ROI in friction reduction and conversion gains.

ASR introduces agent-native tools and allows agents to reason over structured behavioral data, integrating session data with signals from Sentry, Datadog, Segment, LangSmith, Intercom, LaunchDarkly, and more.

StoryAI Agents automate data retrieval to identify and prioritize UX issues, speeding actions from discovery to execution.

Workflow Intelligence delivers end-to-end visibility into internal processes, enabling ROI calculations and spotting automation opportunities; mobile and cross-platform capture now supports Flutter and CMP.

Key innovations include Fullstory MCP, StoryAI Agents, Guides & Surveys (via Usetiful), and the Agentic Session Review for AI agents as primary users.

Strategic alliances include Snowflake Select Partner status, marketplace presence with Anthropic, OpenAI, Cursor, Google Gemini, and recognition as Intercom/Fin Technology Partner of the Year.

Analyst commentary reinforces Fullstory as a foundational behavioral data engine for AI, with leadership signaling proactive, AI-enabled experiences.

First-half FY27 momentum shows multi-product ARR growth surpassing 100% year over year, led by AI-powered behavioral intelligence solutions.

Impact examples include Jaguar Land Rover raising mobile app scores from 1.2 to 4.8 stars, a hospitality brand uncovering $17M in friction, and a Fortune 500 financial institution increasing online banking enrollment conversions by 10.8% while improving fraud validation and password-change conversions.