Lonergan teams Ballengee Group’s MLB contract revenues with Adapti’s AI tech and data analytics to optimize growth.

The release includes a standard forward-looking statements disclaimer and notes risk disclosures drawn from SEC filings.

For the full interview, a link to AudioBoom is provided in the article.

Additional contact and source information includes MarketGems Podcast details and Baystone Group contact details.

The Ballengee Group is a Dallas-based, full-service sports agency founded in 2014, known for representing top MLB talent and handling negotiations, marketing, branding, NIL, and post-career support.

Adapti, Inc. was featured on the MarketGems Podcast, with Scott Lonergan of The Ballengee Group discussing growth and revenue strategies.

Adapti aims to roll out integrated services that combine traditional contract negotiations and endorsements with dynamic social media campaigns powered by AdaptAI’s data fingerprint technology using LLMs.

Adapti acquired the Ballengee Group in July 2025, expanding its MLB representation capabilities.

The Ballengee Group’s competitive edge lies in a specialized, adequately sized team delivering best-in-class services with experts in key lanes.

Lonergan notes the largest revenue stream currently comes from representing MLB players, with growing salaries, bonuses, and amateur NIL deals expanding the upside.

Lonergan emphasizes revenue predictability from guaranteed MLB contracts and expanding brand deals and partnerships.

The plan is to leverage Adapti’s AI to optimize brand deals with influencers and improve brand pitches, aiming for higher closing rates.