Andrea Scrosati describes the project as a perfect demonstration of Imaginae’s ambition.

Imaginae Studios, Fremantle’s AI-native IP label, unveils its first original project, Art Awakens, a short-form series that animates inner worlds of famous paintings using generative AI.

Leadership emphasizes Art Awakens as a quality-first, culturally resonant exploration of AI-driven storytelling, aiming to build a credible AI-native IP catalogue rather than simply showcasing technology.

Details on the series’ rollout and distribution will be announced in the coming months.

Justin Anderson of Realscreen covers the development and positioning of the series and Imaginae as a label.

Imaginae was launched last year under Fremantle Europe chief Andrea Scrosati and is now led by James Duffen, formerly MD of AI/ML at Aurelius Advisers.

Scrosati calls Art Awakens a milestone for nurturing new creative talent and using AI tools to unlock new storytelling forms for global audiences.

He frames the project as showing how technology guided by creative vision can produce culturally relevant, broadly appealing content.

Fremantle positions AI as a complement to traditional TV production, not a replacement, and avoids industry backlash seen with other AI ventures.

Leadership casts AI as a new creative language that empowers new voices, emphasizing care, artistic sensitivity, and global appeal.

Art Awakens aims to reveal the emotional and narrative histories of masterpieces by creating immersive worlds inside the paintings.

The project fits Imaginae’s broader strategy to develop AI-native IP with global reach and potential partnerships with major media players.