Picart (Picsart) introduces two new AI tools, Persona and Storyline, designed to let creators build digital personas and animated series without appearing on camera, tapping the growing faceless content trend and lowering production hurdles.

The release frames faceless content as a core strategy for creators who want scale, privacy, and creative freedom in a rapidly evolving content economy.

The launch follows Picsart’s milestones, including more than 2.5 billion lifetime downloads and a broad AI feature set, underscoring continued growth in AI-powered creation.

Persona enables diverse digital avatars, from human-like characters with freckles or birthmarks to animal or alien mascots, serving as brand ambassadors or stylized AI content personas.

Users can craft personalized avatars and brand ambassadors with customizable features across human and non-human forms.

Persona supports a range of avatars—human and stylized animals or aliens—designed to act as consistent AI content personas.

Picsart’s AI platform automatically selects the best model for each task, drawing from vessels like VEO 3.1 and Kling 3.0 to power these new features.

The tools leverage an AI model ecosystem, combining automated model selection with Picsart’s broader suite, including Aura, Flow, and AI Assistant.

Automatic model selection ensures the most suitable AI is applied, from VEO 3.1 to Kling 3.0, to drive the new Persona and Storyline capabilities.

The rollout aligns with Picsart’s reach—over 130 million monthly active users and more than 2.5 billion downloads—and builds on earlier tools like Aura, Flow, and AI Assistant.

Persona and Storyline are accessible on web and mobile, expanding access to Picsart’s large user base and enabling seamless cross-platform creation.

Storyline offers a workflow to build characters and produce short films or episodic series across settings, ensuring consistent appearance and enabling faceless content for education and entertainment.