Adobe and Nvidia are collaborating to deliver enterprise-grade AI across Adobe’s creative and marketing pipelines by integrating CUDA-X, NeMo libraries, Cosmos open models, and the Agent Toolkit for high-precision results.

A cloud-native 3D digital twin solution built on NVIDIA Omniverse will enable virtual product replicas and immersive experiences while preserving brand identity across channels.

Key product and platform expansions—Firefly models, Acrobat, Frame.io, Photoshop, Premiere Pro, Creative Cloud, GenStudio, and Experience Platform—will all benefit from NVIDIA acceleration.

Customers will gain reusable, long-lived 3D assets that streamline fragmented production pipelines, enabling parallel work between marketing and product teams and restoring control over product appearance.

Initial high-impact use cases include scalable packshots with SKU accuracy, AI-generated environments featuring digital-twin products, and real-time, on-brand product configurators for channel activations.

Brand-wide workflows will support consistent pack shots, lifestyle imagery, configurable 3D product experiences, and virtual try-ons within automated marketing content.

Forward-looking statements acknowledge risks and uncertainties, including terms of agreement, execution pace, regulatory and security considerations, and market adoption.

The collaboration prioritizes brand authenticity as a differentiator in an AI-saturated landscape, aiming to scale creativity while maintaining pixel-perfect accuracy and brand trust.

Enterprise-grade AI, content safety, brand preservation, and scalable AI workflows are central to delivering value for customers.

Agentic workflows using Nvidia Agent Toolkit, Nemotron, OpenShell runtime, and OpenClaw will enable autonomous, safer, always-on assistants with reduced user input.

The 3D digital twin targets automotive, high-tech, and manufacturing sectors to ensure on-brand, accurate product representations that mirror the physical world and serve as a persistent digital identity for AI content.

The 3D digital twin workflow enables content creation to begin before physical manufacturing completes, speeding production and centralizing control over product representation across channels.