Oura unveiled its first proprietary AI model, the Oura Advisor, designed to provide personalized insights into women’s health across the full reproductive spectrum, from puberty to menopause.

The model relies on clinician-curated research and continuous biometric signals from the Oura Ring to deliver context-aware guidance rather than generic AI outputs.

Grounded in medical standards and reviewed by Oura’s in-house women’s health experts, it uses sleep, activity, cycle, pregnancy, and stress data alongside curated research to tailor recommendations.

The tool is educational and supportive, not a substitute for medical diagnostics, and aims to help users prepare for informed discussions with healthcare providers.

Its advisory nature emphasizes guiding conversations with clinicians rather than replacing professional medical advice.

The feature is designed to educate and aid patient-provider conversations across fertility, cycle irregularities, pregnancy changes, and hormonal shifts.

Access to the model is via Oura Labs, an opt-in experimental platform in the Oura app, where users can test features and provide feedback before a potential broader rollout.

The model is currently in testing within Oura Labs and is not yet permanently available to all members.

Users can opt in to Oura Labs to try the new AI feature and share input to help refine it.

Privacy is central: conversations are not shared or sold, and data processing runs on Oura-controlled infrastructure to protect user confidentiality.

Data is safeguarded, with Memories viewable and deletable by users, and privacy-friendly collaboration underpinning development.

The AI aims to connect personal metrics to physiology, explaining cycle irregularities and suggesting discussion points with healthcare providers.