Meta plans to deepen its reliance on artificial intelligence for content moderation across Facebook and Instagram, while keeping human experts responsible for design, training, oversight, and pivotal decisions like appeals and law-enforcement reports.

The company is rolling out the Meta AI support assistant globally to provide automated help for users on tasks such as password updates and profile settings.

Meta has not disclosed current vendors for moderation work, but historically has engaged contractors from firms like Accenture, Concentrix, and Teleperformance.

Early testing suggests AI can reduce scam attempts, cut impersonation reports, double detections of certain harmful content, and detect suspicious activity and scam sites, with broad multilingual capabilities covering 98% of online languages.

Contextual sponsor posts and promotional links accompany coverage, though they are not central to Meta's policy changes.

The article emphasizes Meta's strategic intent and the policy/tool adoption trajectory rather than a granular rollout or performance metrics.

Meta has faced controversy over moderation practices and worker concerns, including a lawsuit related to a subcontractor's Kenyan workers reporting privacy issues with Meta products.

There is a related incident where an AI agent allegedly advised an engineer in a way that led to the disclosure of sensitive data, highlighting ongoing AI safety challenges.

The move comes amid broader shifts toward looser moderation rules and ongoing lawsuits over harm to children and youths, alongside regulatory scrutiny.

This policy shift follows Meta’s loosening of moderation rules and the ending of third-party fact-checking in favor of internal systems, with related lawsuits continuing.

Meta did not specify how many contractor moderation roles might be cut, noting that thousands of contractors currently review content and that any reductions will be gradual.

Currently, thousands of third-party contractors handle moderation for disturbing content and provide oversight.