Apple is intensifying its efforts in artificial intelligence through acquisitions, hiring, and hardware updates.

The company aims to operate generative AI on mobile devices, reducing dependence on cloud services.

The upcoming iPhone 16 is expected to feature exclusive on-device AI features for Siri.

Apple is investing heavily in AI, and significant improvements to Siri are expected to be unveiled at WWDC 2024.

Apple is developing its own generative AI software, 'Apple GPT', which may debut on iPhones as soon as this summer.

AI advancements will be showcased at the upcoming WWDC conference and integrated into other apps.