Samsung Electronics Co Ltd experienced a notable decrease in Q4 revenue and operating profit.

The company expects an upturn due to rising demand for generative AI, which should boost memory sales.

Samsung's strategy includes a focus on high-value-added products and integrating AI features into consumer electronics.

There is an anticipated recovery in the memory market and strong demand is expected for Samsung's Exynos 2400 chip in premium smartphones.

Samsung is optimistic about a gradual market recovery starting in the first half of 2024, with a more pronounced improvement in the latter half.

Plans are underway to double the production capacity of HBM chips and implement new AI features in Galaxy phones.

Despite global economic uncertainties, Samsung forecasts a continued recovery in the memory sector and sustained IT demand.

Samsung's stock fell by 1.6% in Seoul following the Wednesday announcement.