Meta is testing a 'Trending' feature on its Twitter alternative, Threads, to highlight the most discussed topics in the US.

The Trending feature is AI-driven, using algorithms to spot high engagement real-time discussions, shifting focus from searching to discovering content.

Threads boasts over 130 million monthly active users, making the Trending feature a notable development in social media.

The feature's global impact and its role in amplifying important topics are under consideration.

Meta also intends to introduce transparent AI content labeling to promote relevant content curation.