AMD launches the RX 7900 Golden Rabbit Edition globally, priced at $549 with 16GB GDDR6 VRAM and AV1 codec support.

The company reduces the price of the Radeon RX 7700 XT GPU from $449 to $419 to better compete with Nvidia's RTX 4060 Ti.

The RX 7700 XT's price cut positions it closer to premium options and aims to improve its market competitiveness.

Featuring 54 SMs, 3456 cores, and a 240W TDP, the RX 7700 XT is set for release on February 27, 2024.

AMD's strategic pricing puts pressure on Nvidia to reassess its offerings in the midrange GPU segment.