Netflix plans to resume normal price increases in 2024 after a recent hike in its Basic plan.

UBS Securities analysts predict at least one price rise this year amid broader media industry changes.

Co-CEO Greg Peters indicates the pause on price hikes was temporary during the rollout of a paid-sharing program.

Netflix's last price increase was in October 2023, backed by strong subscriber growth and pricing power.

The company is bolstering its content with new releases, including anticipated titles like Bridgerton, Squid Game, and films from Zack Snyder and Eddie Murphy.

Netflix's Q4 2023 earnings and January 2024 performance showed strong US TV share and expected subscriber growth.

The streaming industry is pivoting towards profitability, which may mean higher prices, more ads, and fewer originals for consumers.