Amazon CEO Andy Jassy announced substantial investments in generative AI, aiming to establish Amazon as a leader in the field.

The company is developing a three-layered GenAI stack and custom AI training and inference chips to advance its AI capabilities.

Jassy compared the potential of generative AI to the revolutionary impact of cloud technology, signaling high expectations for profit and transformation.

Amazon's strategy includes providing developers with computing resources and Nvidia GPUs to create their own foundation models.

The expansion of datacenter presence is planned, along with support for enterprises to tailor and adopt existing AI models.

Amazon's Bedrock service and a $4 billion investment in AI startup Anthropic are part of its initiative to foster AI development.

The company is creating ready-to-use applications like the Q code assistant and AI shopping assistant Rufus.

Andy Jassy envisions Amazon Web Services (AWS) as the cornerstone for future AI breakthroughs, indicating a strategic pivot towards AI.