OpenAI's ChatGPT introduces a Memory feature exclusive to ChatGPT Plus users, designed to retain and learn from user interactions.

The Memory feature enhances AI's user understanding, aiming to deliver more accurate and contextually relevant responses.

Users can control the Memory feature, with options to delete individual memories and toggle the feature on or off in settings.

Privacy protections are in place to prevent the storage of sensitive information, though the feature is currently not available in the EU and South Korea.

With a user base of over 180.5 million, the Memory feature is anticipated to significantly improve the user experience and conversation quality in AI interactions.