Meta Platforms is introducing AI tools for advertisers on Facebook and Instagram to create and customize ad images automatically.

The new AI features include altering image orientation, changing settings, and adding overlay text directly to images.

Advertisers can provide text prompts for more tailored image variations, aiming to streamline the creative process.

Meta is testing the tool without watermarks but is developing labeling guidelines to ensure transparency in advertising.

Regulated industry advertisers, such as those in politics, are prohibited from using these generative AI ad products.

Meta Verified, a subscription service offering verification badges and additional support, is expanding to more markets.

Brands have expressed concern over the potential misuse of their logos or intellectual property in AI-generated images.

Under the Digital Services Act, Big Tech faces stricter obligations to tackle illegal content, with fines up to 6% of annual global turnover for non-compliance.