Microsoft's Copilot+ PCs Under ICO Privacy Scrutiny Amid Renewed Rivalry with Apple
May 25, 2024![Microsoft's Copilot+ PCs Under ICO Privacy Scrutiny Amid Renewed Rivalry with Apple](https://cdn.brief.news/images/stories/a04e435d0d825720dd8e50e28141d771395ecf6be909f4b6bc746d0a8316b50c957ae2175619fff55ac6dedf4616fd78394b7149518b71a3ff7aa7e1d103b89a.png)
Microsoft's new Recall feature, part of the Copilot Plus PCs, is under scrutiny from the UK watchdog ICO over privacy concerns.
Despite Microsoft's assurances of user control and local data storage, critics are worried about potential abuse and privacy implications.
The ICO is requesting more information from Microsoft to ensure individuals' rights are protected.
In a renewed rivalry with Apple, Microsoft claims to have regained a competitive edge with its new Copilot+ AI-powered PCs.
These PCs, set to launch in June, feature AI assistants, enhanced performance, and unique features that Microsoft believes give them an advantage.
The Copilot+ PCs integrate GPT-4o AI technology for improved productivity and offer features like Copilot Recall for easy content searching.
Microsoft's Qualcomm Arm-based Snapdragon chips promise better battery life and performance compared to Apple's M1 chips.
Apple is expected to unveil its own AI applications and chips at an upcoming event, highlighting the ongoing rivalry in the tech industry.
Summary based on 23 sources
Get a daily email with more Tech stories
Sources
![The AI Revolution: How Microsoft vs. Apple Became Exciting Again](https://cdn.brief.news/images/links/596dcd41b1c9b18a6bf417e9e0ea253a546b596a92ba343e5f0e6291f894040b1128a011444dd0578d5ee70a39722b92ead48e95caa63d1f64eeb85bb2b3df56.jpg)
Medium • May 23, 2024
The AI Revolution: How Microsoft vs. Apple Became Exciting Again![Copilot+ PCs Could Be A Privacy Nightmare For Professionals](https://cdn.brief.news/images/links/f0330a3a89ec2f67d8793aaac50ab70619adeee816cc717f31eac5ac854faffc4ab2ccde29f9fb2368a4c74b363bb9664423213731427a8186a4f41f6c56cd1f.png)
Forbes • May 23, 2024
Copilot+ PCs Could Be A Privacy Nightmare For Professionals![What is Copilot?](https://cdn.brief.news/images/links/8b01bd85786cc4825d200646783aba8fbf5bfdfa8a537a6289baed4677085f3cea63f52e383815e4222ea966a5ed42cad353a38a8efffe90623e8391b38b233d.png)
Mashable • May 24, 2024
What is Copilot?![Microsoft Takes Aim at Apple with New AI-Ready PCs. Which Stock Is the Better Buy?](https://cdn.brief.news/images/links/58721f6b65a8a749942ff7e5cac6066fe2d8fbe226118a7b9a3539ce51ad5941b7f0066e3ac4befa85ed630ee2d18d9e7569aa66ca9ebfac7d7b4098bfd7c611.png)
Yahoo Finance • May 24, 2024
Microsoft Takes Aim at Apple with New AI-Ready PCs. Which Stock Is the Better Buy?