Apple's WWDC 2024 event will highlight new generative AI features in iOS 18.

These features include AI-generated emojis, customizable app icons, and enhanced AI integration in various applications.

Apple is rumored to partner with OpenAI for a chatbot and plans to introduce smart recaps for notifications and web pages.

Negotiations with Google regarding their Gemini technology are ongoing.

The iPhone 16 Pro Max is anticipated to bring significant upgrades.

MacOS 15 is set to undergo a design overhaul for system settings.

Beta versions of the new AI features may be released before the official launch in September.

Apple aims to solidify its position in the AI market with these updates.